Only one month left until the real fireworks festival! The countdown has begun. The rainy season has been making us feel uneasy, but now is the perfect time to take your time choosing a yukata and get ready. Yukatas are essential for summer memories, so make sure to choose a special one.
We will introduce the latest trend "retro modern pattern" yukata by color.
Traditional yukata colors used to be navy blue or white, and patterns were mainly summer flowers like irises and lilies, but the latest "retro-modern" style uses classic colors and patterns, but combines colors and designs not seen in traditional yukata to create a modern arrangement. These have been gradually increasing in popularity over the past few years, and we'd like to introduce three of the latest retro-modern styles for 2016.
Please use this as a reference for this year's yukata.
① Pink: The traditional "hemp leaf" pattern, loved by Japanese people for a long time
Hemp is a plant that has been cultivated in Japan since before Christ. It grows at an incredible speed of over 4 meters in 100 days! Because of its rapid growth, it has been used in kimono patterns in Japan to pray for the growth and success of children.
This geometric pattern, which imitates hemp leaf patterns and is connected with hexagonal diamonds, is dyed in elegant colors such as pink and purple to create a mature and cute look.It is a classic pattern that can be worn beautifully by people of all ages.
This yukata is made from the luxurious material "Calcuro," which remains smooth even in midsummer, making it comfortable to wear and conforming to the body.
You can also wear it as a summer kimono by wearing a juban underneath.
<Suitable Obi>
]・Light blue...A refreshing older sister style
・Navy blue...a crisp and chic style
・White/Cream...clean beauty
②A classic navy blue yukata with a unique lemon pattern
Isn't the yukata you currently have a floral pattern? What kind of pattern should you buy for your second one? If you're thinking about this, we recommend this dotted lemon yukata. Boldly cut lemons are scattered all over the yukata, and from a distance the contrast between the large yellow and navy blue is beautiful, but when you get closer, you can see that it's actually lemon! The tiny dots burst like fruit juice, giving the pattern a three-dimensional effect. The navy blue background gives it a mature and classic look, while the refreshing lemon gives it a playful feel. At night festivals and fireworks displays, a regular navy blue background can look dark and dull, but with this yukata you can look cute 24 hours a day♪ <Suitable obi> ・Red...for a refreshing and energetic girl ・Purple...for a soft and lustrous beauty ・White/cream...for a neat and sophisticated style
3. Enter the world of "The Little Mermaid" with the latest modern color, "orange"!
Navy blue, white, black, light blue, pink...these are the colors that come to mind when thinking of yukata. However, the latest and most popular color is "orange." It's hot summer, so let's beat the heat with a vibrant orange! This yukata features intricate patterns throughout, including the scales on the mermaid's fins...yes, it's a yukata that embodies the world of "The Little Mermaid." Japan has long had a pattern called "urokomon," which features a series of equilateral triangles. Because scales are reminiscent of a snake shedding its skin, it came to mean "shedding evil and regenerating." It seems that women primarily wore kimonos with scale patterns as a talisman. At the end of the story, the mermaid vanished into bubbles, but as the urokomon's name suggests, she was reborn and found happiness. This bold yukata has a striking color, but it also tells a story, making it a yukata you can only get here! <Suitable obi> ・White/cream...adds a refreshing feeling ・Yellow/red...super energetic girl ・Light blue/purple...retro, elegant beauty look
These are the three retro-modern yukatas recommended by hiyori. Each yukata is available in different colors, so please find one that suits your taste. Just changing the obi sash can change the impression, so imagine the person you want to be and choose accordingly. [Supervised by: Kimono Kakeru Shimazaki Kanako]
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