2018年トレンド浴衣をご紹介!

This is what summer fashion is all about!!

Are there trends in yukata? This year's trends and popular colors!

This year's yukata trend is "retro"!!
Retro is often associated with retrospective and nostalgia. It evokes a sense of nostalgia for times that are being forgotten in today's rapidly changing society, or perhaps it evokes hollow, gentle, and soft memories of the past, or nostalgic scenes with vibrant colors that fade into the background. A retro-inspired yukata that evokes the good old days will surely turn the summer of 2018 into a wonderful memory.


If you're wondering what a retro yukata is like, we have something for you!


This is a nostalgic modern pattern with a dark base, floral accents, and colorful color schemes.

Specially Selected Plain Weave Yukata - Lily-filled

Specially selected plain weave yukata - Lily design ¥3,900 (¥4,212 including tax)


Trend colors for 2018 and colors of the year


Color is one of the important elements when enjoying a yukata. In recent years, yukata has become a garment that is enjoyed not only by Japanese people but also by foreign tourists visiting Japan. Because skin tones vary, choosing the best color from the many available can be no easy task. To help you make a choice, we will first introduce the trend colors for 2018. The trend color announced this year is "Ultra Violet," which is called "Sumire-iro" in Japanese.
It is a familiar color in Japan, and was once considered a noble color. During the Heian period, it was used as an accent color for layering layers of costume, so many people may have seen it in history books. Because it is such an elegant color, it is sure to be easy to incorporate into a yukata!

Yukata, Obi, and Geta 3-Piece Set - "hiyori Select" Variegated Weave Yukata - Gorgeous Peony

Yukata, Obi, and Geta 3-piece set - "hiyori Select" Variegated Weave Yukata - Gorgeous Peony ¥7,900 (¥8,532 including tax)

3-piece Yukata Set - Premium Variegated Cotton Yukata with Red Plum Blossom Pattern - Morning Glory Blue

3-piece Yukata Set - High-quality, uniquely woven cotton yukata with a red plum blossom pattern - Morning glory blue ¥7,900 (¥8,532 including tax)


Add some accessories to your yukata!


Finally, we will introduce some accessories that will make your yukata look even more attractive! Add a sparkling accent to your obi to increase your fashion sense!

Glass bead obi clasp - iridescent

Glass bead obi clasp - iridescent ¥2,600 (¥2,808 including tax)


This drawstring bag goes perfectly with yukata! It comes in a wide variety of patterns!


17th Generation Kodayu Wicker Bamboo Basket Drawstring Bag - Akihimo Fuyou

17th generation Kodayu Ajiro Bamboo Basket Drawstring Bag - Hibiscus Root ¥1,900 (Tax included ¥2,052)

What did you think?
Please refer to this when looking for a yukata.

ゆかた屋hiyori

Hiyori is a Japanese word that means "just right," "the way things go," or "the weather." With the theme of "just right" for your lifestyle, we help you to make your everyday life more casual, free, and stylish. We help you "enjoy wearing Japanese clothing." We propose a new Japanese style that combines traditional "Japanese clothing" with "kawaii," a Japanese pop culture that is gaining attention around the world.

To the brand page

A store specializing in "cute adult" yukata

”大人カワイイ”浴衣の専門店

This is a yukata specialty store that offers a new style that combines traditional Japanese clothing with "cute, grown-up" fashion.

Unique original yukata

他にないオリジナル浴衣

hiyori's original yukata textiles combine classic motifs with Japanese accents. We have a wide selection of designs, from simple to bold.

Affordable pricing

お求めやすい価格設定

By purchasing in huge quantities and collaborating with our own designers and factories, we are able to keep costs down by minimizing the number of processes.