Both are beautiful and come in a wide variety of styles, but did you know that something called "modern patterns" is becoming increasingly popular? It sounds like it's somehow far removed from the traditional Japanese image, but we'll explain what kind of patterns "modern patterns" refer to. Reading this will give you more options and make choosing a yukata even more fun!
- ・The meaning of modern
- ・Application of modern, retro modern
- ・Yukata introduction based on this theme
・The meaning of modern
You may be wondering what the word "modern" means, even though you hear it in various contexts. Here's how it's defined in an English dictionary: [Modern: contemporary, early modern, modern, latest] In a general sense, it means something that is contemporary. In fact, the term "modern design" is used to describe tools sold today and interior design genres. Modern design can be said to refer to new and stylish designs that are in line with the current era, without being too avant-garde.・Application of modern, retro modern
Now that we understand the meaning of the word modern, let's look at the term "retro-modern." This is another word you'll likely hear in a variety of contexts. "Modern," meaning cutting-edge and contemporary, and "retro," meaning old and nostalgic, are polar opposites, but when combined, they have the following meaning: [Retro-modern: Incorporating nostalgia while simultaneously incorporating newness. Traditional designs beloved for a long time are adapted to a modern image, creating new appeal.] While this may seem contradictory at first glance, it's precisely this retro-modern style that's so popular in yukata and kimono. Classic patterns like checkerboards and houndstooth, incorporating classic elements while also incorporating unique patterns that can only be expressed in a modern context, are attracting attention.・Yukata introduction based on this theme
This time we have introduced "modern" and "retro-modern", and finally we would like to introduce hiyori's original yukata in the "retro-modern" genre! Make an impact with unique patterns that you won't find anywhere else. It might even be a hit with men! For more information, click here ▼・Super cool woven yukata - fresh greenery and parrots
・Extremely cool woven yukata - Purple lily of the valley
・Extremely cool woven yukata - Graceful Rose
