「縞模様」がヨーロッパから忌み嫌われていた?

Stripes are a common pattern found in Japanese clothing. Although they are a simple design consisting of vertical lines, they can create a variety of impressions by changing the thickness and color of the lines. Stripes are popular in both men's and women's yukata and are a familiar pattern in Japan, but did you know that they were once disliked in Europe? We will introduce the meaning and history of stripes.

The reason why stripes were disliked in Europe

Stripes were once hated in medieval Europe as they were considered to represent the devil. They were also often worn by clowns, traveling performers, and prisoners, giving them a strong image of being outcasts from society. Furthermore, stripes were used as a symbol of villains in books and paintings produced in medieval Europe.

Stripes in Japan

Stripes became known in Japan in the early Edo period. During the Edo period, stripes became popular among the common people, and many variations were created, such as "staggered stripes," "undulating stripes," and "checkered stripes." Even today, striped yukata continue to be created, with new arrangements being added. When you visit a yukata store, it might be worthwhile to compare the various striking patterns created by stripes.

Introducing the stylish and stylish yukata for men

The stripes on men's yukatas, combined with the deep colors, create a chic and cool look. Furthermore, since the stripes are a popular pattern, you can't go wrong. We'd like to introduce you to the striped yukatas from Yukataya Hiyori.

ゆかた屋hiyori

Hiyori is a Japanese word that means "just right," "the way things go," or "the weather." With the theme of "just right" for your lifestyle, we help you to make your everyday life more casual, free, and stylish. We help you "enjoy wearing Japanese clothing." We propose a new Japanese style that combines traditional "Japanese clothing" with "kawaii," a Japanese pop culture that is gaining attention around the world.

To the brand page

A store specializing in "cute adult" yukata

”大人カワイイ”浴衣の専門店

This is a yukata specialty store that offers a new style that combines traditional Japanese clothing with "cute, grown-up" fashion.

Unique original yukata

他にないオリジナル浴衣

hiyori's original yukata textiles combine classic motifs with Japanese accents. We have a wide selection of designs, from simple to bold.

Affordable pricing

お求めやすい価格設定

By purchasing in huge quantities and collaborating with our own designers and factories, we are able to keep costs down by minimizing the number of processes.